Year
2019 / 2020

Project

Cooking on Airbnb Experiences

Client:

Airbnb

Deliverabes:
One video
3 Instagram Stories

Success:

YouTube:
40K impressions
Demo: U.S., Italy, CA, AU, UK
35-44/ 55-64/ 18-24

Facebook In-Feed
13,400 impressions

Instagram In-Feed
17,800 impressions

IG Stories
14,400 Impressions

Twitter:
3,300 impressions

Cooking on Airbnb Experiences

Food is a Communion, which brings people together

Airbnb launched Cooking on Airbnb Experiences.  As we cover trip planning and food, they called us up to create a video for their #AirbnbExperiences campaign. We were to choose one of their four feature stories of locals who opened their lives, hearts and kitchens to travelers for cultural exchange.

We chose to film authentic handmade pasta and Cooking with Nonna Nerina in the small and cute medieval town of Palombara Sabina, outside of Rome, Italy.

The story of Nerina was intrigued and touched us. It was something we easily fell in love with and wanted to stand behind.

Nerina’s story has inspired a growing number of Italian grandmas across Italy into open their kitchens to travelers and follow in Nerina’s footsteps! The idea of senior women gaining a second life through teaching different generations of travelers their traditions was a story we wanted to tell and we knew the quirky medieval town of Palombara Sabina was a traveler’s gem.

Arriving, we were surprised to find not one but four Italian grandmas to teach Christine (the host & crew) the cooking of different pastas!

Oh mamma mia!

Social Media Video

Social Media Features & Stories

Samples of Instagram + Facebook Stories